SEO FAQ

what is SEO(Search Engine Optimization)?

SEO(Search Engine Optimization) is the emerging trend for ranking high in search engines, drive huge amounts of traffic as well as increase the overall popularity of the website.

what is role of keywords in SEO?

Keywords are the most vital part of your website as they are the basis for the search engine and the users to understand the products and services offered by the website.

Why SEO is required?

Unfortunately, billions of web pages are indexed, and millions of web pages are being added every day. It is not sufficient to be included in any search engine index, but also important that potential customer (or information seekers) visit your website. When searching for any product or service, usually, people go no deeper than 3-4 pages. If your web page is embedded deep in the search results, it is unlikely that anyone visit your web page. Therefore, you need to improve the visibility of your web site (or web pages contained in your web site). The answer to this is: Search Engine Optimization.

What is Google Analytics and how is it useful?

Google Analytics is a free web-statistics solution that provides regular website statistics and also combines it with Google Adwords. Thus Google Analytics informs you of how visitors found your website and the manner in which they behave on it. The advantages of Google Analytics are that web statistics are accessible and this can be used to make the site more search engine friendly.

What is TrustRank?

TrustRank is a system that helps identify reputable pages from those that considered as Spam. It uses both automation and human efforts. The algorithm chooses a seed set of pages that are then evaluated by humans. An inverse PageRank that selects websites that link to many sites identifies a seed set. The final set is created after eliminating sites that aren't listed on major directories and sites such as DMOZ clones. Once the seed set is analyzed by humans it is then rated by the algorithm on the basis of their connectivity with trusted seed pages. Thus the farer a page is from a trusted site the less chances of it being trusted. TrustRank can be used independently or along with other ranking systems such as PageRank.

What is KEI and how is it useful?

KEI or Keyword Effectiveness Index is a system of ranking how popular a keyword is and the amount of competition it has on the Internet. With a high KEI your keywords will be more popular and will have less competition and thus will have a good chance to get a good ranking. A lower KEI indicates that the keywords are not as popular and have a lot of competition. Hence a high KEI means that the keywords on your website are more profitable.

What is the purpose of a sandbox?

A sandbox is a type of filter that was put to use by Google in 2004.The main purpose of using sandbox is to stop newly formed sites from achieving higher rankings. The philosophy behind sandbox is to let newly formed websites to first prove their mettle, before allotting them a rank. Thus it sieves the good sites from the bad ones.

How can I find out how much traffic my competitor's site receives?

It's impossible to find out exactly how much traffic your competitors get unless they somehow have their log file statistics out in the open. Sites such as Alexa.com can give you some comparative data, but they will never give you the exact amount of traffic that your competitors receive. The only sites you can get that info from are those to which you have log file access, or those on which you have installed some tracking code. Nobody can just install this sort of thing on their competitors' sites, as they'd need server access to do so.

What is an "ALGO"?

An 'Algo' is an abbreviation of 'Algorithm'. (In short, the mathematical formula or calculation that Google use in order to rank websites.

What's a Link Farm?

A set of web pages that have been built for the sole purpose of increasing the number of incoming links to a web site. This is done in order to increase link popularity and search engine rankings. Link farms usually require a reciprocal link from sites seeking listings. Link farms are a known spam tactic and sites that participate in them are likely to be penalized or banned from the major search engines.

Please keep in mind that links from these sites do not harm you, what harms your site is you linking OUT to these sites NOT them linking in. However these types of links will not benefit you either so don't waste your time with them.

What are Meta Description Tags?

The meta description tag is intended to provide a brief description of your site which can be used by search engines or directories.Meta can have a major effect on whether or not the user clicks through to your site. A meta description tag is meant to be a short and sweet summary of your site's purpose for living, and therefore you need to make it as inviting as possible.

What are spiders, robots, and crawlers?

A spider, robot, or crawler is actually just a program that follows, or "crawls", links throughout the Internet, grabbing content from sites and adding it to search engine indexes. Spiders only can follow links from one page to another and from one site to another. That is the primary reason why links to your site (inbound links) are so important. Links to your website from other websites will give the search engine spiders more food to chew on

Should I add a robots follow meta tag to my pages?

The default for all search engine spiders is to automatically follow the links that it finds on any given page, which makes any "robots follow" tag redundant. If you *don't* want the search engine spider to follow the links, you can try the "no follow" tag, but it may or may not be obeyed by all robots. The "revisit after" tag is not necessary, nor is it helpful. The search engine spiders work on their own timetable, and couldn't care less what your revisit tag says. I've heard that the tag was actually created for one specific search engine a long time ago, but I've never bothered to confirm it. At any rate, there's no need to clutter up your code with it as today's engines ignore it.

What is my site ranking dependent on?

Site ranking tends to be "cumulative" and is dependent on the following factors:

1. The specific keyword phrases (search terms) that have been targeted
2. The overall competitiveness of your industry - how many players are there
3. Whether you are targeting a regional, national, or international market
4. How well ranking is monitored and the site tweaked over time for SEO improvement
5. The progress of your reciprocal linking campaign
6. number of competitor sites achieving new ranking themselves

What is PageRank and how does it work?

One big way in which search engines are granting importance to web pages are based on how many other sites are linking to it. PageRank is a system implemented by Google that measures web page's importance with only taking into account the links and links related factors. The other big search engines (Yahoo, MSN) probably have a similar system but without an official measurement. The basics are that each web page is giving votes to the links on that page and the power of the vote is determined by the number of links pointing to the page that gives the vote. The votes are divided among the links on the page so the lesser number of links, the more share of the vote is given to each link. Internal links are given a higher share than external. The scale is between 0-10 but in fact it has many decimals which we cannot see. 0-3 is the most common, 4 is obtained by getting an amount of links and 5 takes some work to get. Only a short list of sites on the internet has PageRank 10.

Does every page of my website really required to be optimized?

Yes,Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common theme of the site, which also can help boost ranking. Don't assume that your home page is the most important page on your site.

What is the meta keywords tag?

hough meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. When you write a meta keywords list, start by scanning the copy on your page. Make a list of the most important terms you see on the page. Then read through the list. Pick the 10 or 15 terms that most accurately describe the content of the page. If you can't narrow your keyword list down to 10-15 keywords, then the content on your page may be rambling to far. Because of the hyper-competitiveness of the current search engine placement landscape, pages need to be very focused on one or two specific keyword phrases in order to have a chance to get a top ten placement. For example, a page about northern Michigan apples and central Florida oranges doesn't have much of a chance to win for either "northern Michigan apples" or "central Florida oranges." To have any chance to win, you need to have one page about northern Michigan apples and one page about central Florida oranges.

What is mean by keyword?

It is a HOOK that you fish for internet users with. You densely use the words you would like users to search for you in your text and the engines pick them up and index you for these terms.

Could I use CSS effect my rankings?

Although Googlebot does not scrawl CSS-files, but it could lead to good rankings, as CSS makes pages lighter and page structure more organized. When adding CSS styles to page, it is recommend to put them to external file.

What is an Algorithm?

A set of mathematical rules used to determine the rank of a web page within search engine results

What is the distinguish of IP delivery and cloaking?

IP delivery: delivering results to users based on IP address. Cloaking: showing different pages to users than to search engines. IP delivery includes things like "users from Britain get sent to the co.uk, users from France get sent to the .fr. It is when you do something special or out-of-the-ordinary for Googlebot that you start to get in trouble, because that's cloaking. So IP delivery is fine, but don't do anything special for Googlebot. Just treat it like a typical user visiting the site

How can I create a sitemap?

A sitemap must contain links to all your pages. A good rule of thumb is to limit the number of links to under 100 per page, so you can consider dividing sitemaps up by topic, alphabetically, by brand or other logical grouping. A useful tool to create a basic sitemap is the Xenu's Link Sleuth.If your content is dynamically driven from a database, you should also create your sitemap(s) from the same data.

How should good navigation seems to?

A very important point to remember is that always link to your main pages from your home page and if possible from other pages as well.If you have a link from your home page to another page of yours then you are telling the search engine that this page is also important and needs to be indexed soon. Same goes for pages linked from many pages within the website . A good practice is to add a link to sitemap from your home page . The sitemap contains link to all other pages and helps in faster indexing. Additionally all your pages should also have a link to the home page so people can return to home page in case they find lost . This also adds weight to your home page from a search engine's point of view.

How can we write the robots.txt?

The robots.txt is a tool used by the search engines to view which pages not to index. It is very useful if you have sensitive information or other pages you don't desire to get indexed - that is all it does.It is simply a text file names robots.txt located in the root.It contains a line for user-agent and then what to disallow or allow.

Which is the good way to redirect a site?

The good method is the so called 301 redirect as in this way you also tell the search engines that the page in question has been moved permanently (302 is temporary and is very risky for SEO purposes).

Why my website did not accepted last time when I submitted to the search engines?

Search Engine listings are not guaranteed to everyone who posts a website to the Internet.We ensure all bases are covered and all necessary elements are present before submitting the finalised site to the search engines or directories.

Could you build links slowly to my website?

Yes, That is exactly what our Customized Link Building Frequency Planning free SEO service is designed for. Please let us know during what period of time do you want us to perform your link building campaign? We will spread all of your ordered links gradually among all that period in order your campaign looked as natural to Google and other search engines as possible.

Which are Supplemental Results in Google?

Supplemental sites are part of Google's auxiliary index. We are able to put less restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example.. the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.The index in which a site is included is completely automated.

How could I know if my business increases as a result of top rankings?

There are numerous Web Analytics tools available in the market that can help you to track the effectiveness of your campaign. By the end of the first twelve months, you will get an analysis of your activity at the baseline established at the beginning of the campaign.

How do we reduce traffic loss after a domain name changed?

while We are changing the name of our company and therefore must change our domain name to reflect our new brand. Our Website has been around for many years and has hundreds of links pointing to it. How can we minimize any loss of traffic or search engine rankings once we go live with the new domain.For instance, if you simply park your new domain, there's really no way to tell the search engines to start using that one instead of the old one. Most likely, the engines will simply keep indexing the old domain. That's not a problem in and of itself as people will still end up where you want them to be, but it can be a branding nightmare. Eventually if you get more links pointing to the new domain than the old, your new one may start to be preferred by the engines, but this could take years, and it's not a given that it will actually work that way. You could also send emails to all your old linking partners requesting that they point their links to your new domain, but that could be a ton of work, and most likely only a certain percentage of them will bother to do it. Even trying to get a large directory such as Yahoo or DMOZ to change the URLs can be "iffy" at best.Because of these minor headaches, I'd suggest that you set up a permanent 301-redirect at the server level from the old domain to the new. This is the preferred method of search engines, and it directly tells them (through the http headers) that the old domain has permanently moved to the new one. On Apache servers, these 301s can be easily set up through an .htaccess file. On Windows servers, it may be slightly more complicated, but your server/host should be able to help you do this correctly.

What can I do about competitor's who spam the search engines?

You should try reporting them to the search engines either their spam report email address,, or through the dissatisfied with these results link that most engines have on their results pages. If you decide to do this (and I generally don't bother) be sure not to complain that "it's not fair," and that your site is better or that you're losing money, etc. Simply mention that the search results for the particular search query you tried is bringing up multiple domains for essentially the same product, service or company, and that you thought that the engine might want to know about this. at least you can feel good that you tried to help them to improve the quality of their results.